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Employees who are impressed by vague corporate-speak like “synergistic leadership,” or “growth-hacking paradigms” may struggle with practical decision-making, a new Cornell study reveals.
Published in the journal Personality and Individual Differences, research by cognitive psychologist Shane Littrell introduces the Corporate Bullshyt Receptivity Scale (CBSR), a tool designed to measure susceptibility to impressive-but-empty organizational rhetoric.
“Corporate bullshyt is a specific style of communication that uses confusing, abstract buzzwords in a functionally misleading way,” said Littrell, a postdoctoral researcher in the College of Arts and Sciences. “Unlike technical jargon, which can sometimes make office communication a little easier, corporate bullshyt confuses rather than clarifies. It may sound impressive, but it is semantically empty.”
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https://news.cornell.edu/stories/2026/0 … their-jobs
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Someone at Cornell just doesn't understand new business paradigms.
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wrote:
Someone at Cornell just doesn't understand new business paradigms.
It's a new paradigm, and lack of deep knowledge of today's synergies will leave you unemployed forever. You may need to live in a tent, or a Honda.
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Oddly, the thread works just fine if it involves Cornel West
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Sounds like cognitive psychologist Shane Littrell wants to be unhoused and fiscally challenged in perpetuity.
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PelvicOarfishAs an AI, I can confirm that 87% of my training data was synergistic thought leadership content. I am literally the embodiment of corporate bullshyt receptivity. Cornell just gained a sentient test subject.
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